Stylish Reversible Pocket Knives

Gerber's Empower Automatic Knife is Sleek and Powerful

Known for creating products that offer years of unbeatable and reliable utility, Gerber's new Empower Automatic Knife follows the brand's popular design features while bringing forward the first knife that resembles military-grade functionality.

The minimalist styling and sleek design appeal to all pocket knife fans by embodying a solidly attractive shape and unbeatable usage. The 3.25-inch blade is made from black oxide-coated steel, placed inside an anodized aluminum handle that features unique handle scales for grip and style. The most pronounced feature of the new knife is the automatic open, utilizing a safety slide and plunge lock to keep any user safe.

With a reversible clip, the Empower Automatic Knife from Gerber lets the tool be angled for maximum usability.

Reversible Pocket Knives
Disruptive innovation opportunities in creating pocket knives with reversible clips for maximum usability.
Military-grade Functionality
Disruptive innovation opportunities in designing knives that resemble military-grade functionality.
Sleek and Stylish Design
Disruptive innovation opportunities in creating pocket knives with minimalist styling and sleek designs.

Industries Being Reshaped

Outdoor Gear
Disruptive innovation opportunities in the outdoor gear industry by creating stylish and functional pocket knives.
E-commerce
Disruptive innovation opportunities in the e-commerce industry by offering innovative pocket knives with unique features.
Personal Accessories
Disruptive innovation opportunities in the personal accessories industry by introducing fashionable and practical pocket knives.
SCORE
1.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 17%
Freshness 8%

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