New York City-based Eleven Madison Park will return to the Hamptons in the summer for its EMP Summer House pop-up. The pop-up first debuted in 2017 and was done to occupy staff time while the actual restaurant underwent renovations. The pop-up was first run in a partnership with American Express, but this partnership has not been re-confirmed for the second EMP Summer House pop-up.
Like the previous pop-up, the second iteration will feature both indoor seating and a much more casual outdoor dining experience. A few dishes have been teased so far, including lobster tempura, corn flatbread with Parmesan and truffles and a rib eye for two. Unlike the regular Eleven Madison Park, the EMP Summer House pop-up will offer larger-format meals, though the details have yet to be revealed.
Image Credit: <a target="_blank" href="https://www.lizclayman.com/">Liz Clayman</a>
What's Driving This Trend
- Luxury Dining Pop-ups
- EMP Summer House pop-up trends toward offering the casual dining experience, even though they offer larger format meals than the regular Eleven Madison Park.
- Casual Luxury Dining Experience
- EMP Summer House Pop-Up offers a casual dining experience that creates a more relaxed environment for a luxury dining experience.
- Partnership-driven Pop-ups
- EMP Summer House pop-up is ran in partnership with American Express which builds brand value and loyalty beyond the dining experience.
Who This Affects Most
- Hospitality
- Luxury dining pop-ups may see an increase in revenue for hospitality businesses looking to offer consumers a unique and refined dining experience.
- Credit Card Companies
- Partnerships between high-end eateries and credit card companies continue to grow as they offer their customers access to more unique dining experiences.
- Tourism
- Hospitality and tourism businesses can build partnerships with restaurants to attract luxury travelers seeking unique dining experiences in popular tourist destinations.
