The Emma CliMax Hybrid is a new hybrid mattress from a leading online sleep brand and it boasts six layers that work in tandem to deliver support and comfort for all sleeping positions and all body types. According to the brand, the CliMax Hybrid mattress was specifically designed for plus-sized sleepers to "celebrate body neutrality and our intimate moments in bed."
The mattress for full-figured men and women recognizes that most of the American population is considered plus-size yet there are few options to actually support the sleep habits of people over 250lbs. Sagging, lack of support and night sweats happen as a result of a poorly equipped mattress and this one tackles these pain points with layers and layers of comfort-focused features.
What's Driving This Trend
- Plus-size Mattresses
- Opportunity for businesses to develop new mattresses and pillows that cater to plus-size sleepers
- Specialized Sleep Products
- Offering specialized sleep products for different body types can disrupt the traditional mattress industry
- Body-neutral Sleep
- Brands can aim to promote body-neutral sleep to make every person comfortable during their sleep
Who This Affects Most
- Mattress Industry
- The mattress industry can create specialized mattresses to cater to plus-size sleepers
- Pillow Industry
- The pillow industry can create specialized pillows that offer more support and comfort for plus-size customers
- Sleepwear Industry
- The sleepwear industry can create specialized nightclothes that help regulate temperature and reduce night sweats for plus-size sleepers
