The newly launched Emily & Meritt for Pottery Barn collection boasts chic and playful designs that are made to be effortlessly layered, mixed and matched, much like the clothing pieces produced by the fashion designers. The bedding range takes cues from the ready-to-wear collection from Emily Current and Meritt Elliott, a well-known creative duo based in Los Angeles.
In the casual bedding collection, consumers will find garment-dyed fabrics, rich textures, cozy fall colors and fun patterns that have the potential to create a custom look when mixed and matched. Americana influences can be seen throughout the collection with designs that reference yet comfortable t-shirts, army jackets and denim materials. As such, Pottery Barn calls this fashion-inspired fall product collection the "perfect outfit for your bed."
What's Driving This Trend
- Mix-and-match Home Decor
- Home decor collections that rely on the mixing and matching of pieces, textures, and colors to give their consumers more personalization options, similar to fashion collections.
- Fashion-inspired Home Textiles
- Home textile collections that take inspiration directly from fashion collections, giving consumers the opportunity to coordinate their clothing and bedding choices.
- Texture and Color Customization
- Customizable home textile collections based on rich textures, bold color palettes, and fun patterns, allowing consumers to create unique looks for their homes.
Who This Affects Most
- Home Decor
- The home decor industry can capitalize on this trend by creating more mix-and-match products that combine personalization and practicality.
- Fashion
- The fashion industry can continue to explore collaborations with home decor brands, allowing their brand aesthetic to be transferred to home textiles.
- Textile Manufacturing
- The textile manufacturing industry can invest in creating new textures, patterns, and colors for home textiles that allow for more customization options and outfitting the home like fashion.
