Rising UK streetwear brand DEADNIGHT introduces its latest Emergency collection for the summer season this year. The new range drops a selection of summer-ready streetwear items including graphic tees, micro-mesh shorts, sweatpants, shoulder bags, and hoodies. Some details of the pieces include 3M reflective details, graphics that read "Police Rights" and logo prints throughout.
The main inspiration behind the capsule centers around the injustice that exists in society -- specific to motifs of security, anti-drug abuse, and police brutality. This unique inspiration translates through its pieces through its graphic visual cues on the t-shirt selections. The color palette mainly boasts monochromatic hues, with some pops of yellow, green, purple and orange. The entire DEADNIGHT Emergency collection is now available for purchase online.
Why This Trend Is Growing
- Social Justice Apparel
- Designing clothing to promote social justice issues while providing unique visual cues to grab attention.
- Graphic-heavy Clothing
- Creating garments with strong graphic elements that communicate a message or make a statement.
- High-contrast Monochromatic Color Palettes
- Designing clothing with black and white colors and adding bold pops of bright, contrasting colors for an eye-catching effect.
Industries Being Reshaped
- Streetwear
- Opportunities to create streetwear pieces with a social justice message to appeal to younger generations.
- Fashion
- Incorporating social issues into high fashion design, bridging the gap between fashion and activism.
- Graphic Design
- Developing bold, visually striking designs to be incorporated into socially conscious clothing and accessories.
