American Eagle embedded QR codes into its shirts for Giving Tuesday. The embedded QR codes are able to be scanned with a smartphone for charitable donations. After a code has been scanned, 100% of the sales will go toward Delivering Good, which is a nonprofit organization that helps homeless individuals.
Additionally, the company will enable consumers to make charitable donations at its checkouts during the holiday season. Donations made at American Eagle checkouts will also go toward Delivering Good.
American Eagle's embedded QR codes allow young consumers to feel socially engaged through making purchases at American Eagle stores. Additionally, the program allows the company to showcase itself as a socially conscious business, which is becoming more and more important to young consumers.
Image Credit: American Eagle