HEY is a new email service from Basecamp that's designed to offer an alternative to the traditional email experience. With HEY, Basecamp recognizes that answering emails can feel like a chore, and it's a source of stress when people are inundated by automated email newsletters and getting messages from people they don't know.
As ever, email remains an important way for people to stay in touch with others personally and professionally but HEY sets itself apart as "a redo, a rethink, a simplified, potent reintroduction of email." Recognizing how hard it is to keep a neat and tidy inbox, and the popular practice of getting an email account to "inbox zero," HEY opens emails within an "Imbox" and moves them to a "Previously Seen" list afterwards.
Image Credit: HEY