Elysian Brewing is a "Seattle-based company that’s been brewing classic and experimental beers since '96." The brand offers the perfect holiday-ready craft beers including the Space Dust IPA, the Contact Haze Hazy IPA, and the Bifrost Winter Ale.
The Space Dust IPA is combined with c-15 and Dextra-Pils for a "bright and galactic Milky Way hue" and a slightly bitter flavor profile. The Contact Haze Hazy IPA, on the other hand, boasts a mild haze, low bitterness, and an explosion of hop aroma. Lastly, the Bifrost Winter Ale–named after a mythical bridge–features a Chinook and Styrian Goldings hops finsih.
In the giving spirit of the holidays, through December 31st, Elysian Brewing is also hosting a Holi-Haze sweepstakes, where fans can text “Holihaze” to 78896 for a chance to win one of the 10 Cash Prizes worth $1,000.
Image Credit: Elysian Brewing
What Makes This Trend Stand Out
- Craft Beer
- Craft beer continues to be a popular trend in the beverage industry, presenting opportunities for innovative flavor profiles and brewing techniques.
- Seasonal Beers
- Seasonal beers, such as winter ales and holiday-themed brews, are in high demand during the holiday season, offering opportunities for creative and festive beer options.
- Brewery Sweepstakes
- Breweries hosting sweepstakes and promotions like Elysian Brewing's Holi-Haze sweepstakes provide an opportunity to engage customers and generate brand awareness.
Sectors Adopting This
- Beverage
- The beverage industry can explore craft beer trends and develop innovative offerings for consumers looking for unique and flavorful drink options.
- Hospitality
- The hospitality industry, such as bars and restaurants, can capitalize on the popularity of craft beer and seasonal brews by showcasing a diverse selection to attract customers.
- Marketing
- Marketing agencies can collaborate with breweries to create engaging sweepstakes and promotions that capture consumer attention and drive brand loyalty.
