Party-Ready Cosmetics

The L'Express Styles Elsa Durrens Photoshoot Reveals Festive Make Up Looks

The L'Express Styles December 2014 editorial put on by make up artist Elsa Durrens reveals an assortment of party-chic cosmetic looks. Model Toni Garrn displayed the styles in images put on by photographer Philip Gay, showcasing an assortment of beauty tricks just in time for holiday parties.

Present in this L'Express Styles series are dark red lips, neutral tones, smoky eye shadow and metallic hues. Each one of these additions is appropriate for new years eve event events, giving way to a photoshoot with much appeal to December 2014 readers.

Considering the captivating nature of these approaches to cosmetics, little was needed in the ways of apparel. Instead, Garrn sported simplistic jewel-encrusted tops, black wrap shirts and thin leather dresses.

Dark Red Lips
Opportunity for cosmetic brands to create long-lasting, vibrant dark red lip products for party-ready looks.
Neutral Tones
Potential for makeup companies to develop versatile and natural-looking neutral tone cosmetics suitable for various occasions.
Metallic Hues
Disruptive innovation opportunity for beauty brands to create innovative metallic cosmetics that provide a glamorous touch for party looks.

Where This Applies

Cosmetics
Cosmetic companies can capitalize on the party-ready trend by offering a range of products specifically designed for festive looks.
Fashion
Fashion brands can explore minimalist apparel options to complement the captivating party-chic cosmetic looks showcased in the editorial.
Photography
Photographers can experiment with creative lighting techniques to enhance and capture the festive and glamorous nature of party-ready cosmetics.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 24%
Freshness 8%

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