Darkly Gowned Editorials

The Elle Ukraine November 2012 Photoshoot Stars Anastasia Shershen

Model Anastasia Shershen is darkly gowned in the Elle Ukraine November 2012 editorial. Stylist Natalia Osadchaya was inspired by Pre-Raphaelite style when putting together the wardrobe for the photoshoot. Pulling pieces from the likes of Gucci, Roberto Cavalli, Christian Dior, Alberta Ferretti, Bottega Veneta and Prada, the elegant ensembles are full of romantic whimsy, though in a more serious way.

The Elle Ukraine November 2012 editorial was shot by photographer Nikolay Biryukov with production by Aliona Gluhih and Stasya Mindlina. Captured at the lush site of Lake Como, the Russian beauty is surrounded by stone walls, green grass and, of course, grey waters. Her golden tresses were given a glamorously wild wave by hairstylist Ernesto Montenovo while makeup artist David Jones concentrated on dark berry lips.

Pre-raphaelite Style Fashion
There is an opportunity for luxury fashion brands to revive Pre-Raphaelite style fashion, inspired by romantic whimsy and elegant ensembles.
Dark Berry Lip Makeup Trend
Makeup companies can capitalize on the trend of dark berry lips that can add glamour to any look.
Wild Waves Hairstyle Trend
Haircare brands can take advantage of the trend of wild waves that can add a glamorously elegant effect to any hairstyle.

Industries Being Reshaped

Luxury Fashion
Luxury fashion brands have an opportunity to revive the Pre-Raphaelite style fashion trend that is inspired by romantic whimsy and elegant ensembles.
Makeup
Makeup companies can benefit from the trend of dark berry lips that can add glamour to any look.
Haircare
Haircare brands can take advantage of the trend of wild waves that can add a glamorously elegant effect to any hairstyle.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 76%
Freshness 8%

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