Model Georgina Stojiljkovic lives the high life in this editorial for Elle Sweden June 2011. She's captured on a picturesque dock, lounging in a hammock and exploring a lovely yacht in scuba gear, breezy dresses, figure-flatting swimsuits and apres-swim coverups by photographer Andreas Sjodin.
Lisa Lindqwister was the stylist behind the summer editorial. Her fashion choices were contemporary yet classic, with several pieces that mimic the outfits well-heeled women would wear on a real-life sailing trip along, say, the Eastern seaboard.
I particularly love the one-piece blue and gray swimsuit Georgina Stojiljkovic wears in the second image of this Elle Sweden June 2011 editorial. Its oversized grommets and laces add pop and panache to what would otherwise be an ordinary one-piece swimsuit.
Why This Trend Is Growing
- Sea-centric Fashion
- Opportunity to disrupt the traditional fashion industry with nautical-inspired clothing.
- Scuba Tourism
- Opportunity to innovate new tourism packages that are centered around scuba diving.
- Dockside Photography
- Opportunity to disrupt the photography industry with dockside photo shoots and fashion photography.
Industries Being Reshaped
- Fashion Industry
- Industry players can think about adding more sea-centric designs to their lineup.
- Tourism Industry
- Tourism companies can think about adding scuba diving packages to their offerings.
- Photography Industry
- Photography companies can offer dockside photography to capture the essence of a sea-centric lifestyle.
