Distressed Lingerie Editorials

The ELLE Russia Issue 206 Photoshoot Stars Veranika Antsipava

The theme of ELLE Russia Issue 206 is magic, so it is only natural that this editorial would have a magical touch, if in a dark and mysterious way. As though trapped in a desolate room complete with distressed walls and minimal furniture, the glamorous lingerie looks stand out alluringly. It is not hard to imagine what kind of image is being struck here, but the looks more than make up for it.

Shot by Nikolay Biryukov for the December 2013 edition, the ELLE Russia Issue 206 editorial stars model Veranika Antsipava. The Belarusian beauty was clad in a range of skin-revealing ensembles and dazzling jewels by stylist Renata Kharkova. Hair stylist Marina Melentieva and makeup artist Andrey Shilkov finish the looks.

Dark Lingerie
Opportunity for lingerie brands to create collections with a darker, edgier aesthetic.
Distressed Fashion
Opportunity for fashion designers to create distressed and worn-out looking garments for a unique, edgy look.
Minimalist Photography
Opportunity for photographers to experiment with a minimalist and desolate aesthetic in their fashion editorials.

Where This Applies

Lingerie
Lingerie brands can explore darker and edgier collections to appeal to a more alternative audience.
Fashion Design
Fashion designers can create distressed and worn-out garments to appeal to the trend of edgy and unique fashion looks.
Fashion Photography
Photographers can experiment with minimalist and desolate photography styles for fashion editorials that stand out.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 70%
Freshness 8%