The ELLE Mexico June 2013 cover shoot showcases androgynous fashion that at once appears undone and put together. It is as though model Coco Rocha just came home from a long day at work. Too tired to change, she has simply untucked her shirts and taken down her hair for a more relaxed look. In a way, there is an Asian influence in the styling of each masculine outfit.
Lensed by photographer Santiago Ruiseñor, the ELLE Mexico June 2013 cover shoot was styled by Natalie Joos. Full of casual chic layers, the outfits are perfect for the transition season between summer and fall. The loose-fitting wardrobe was complemented with a low-key beauty look via tousled tresses courtesy of hair stylist Stefano Greco and an understated face by makeup artist Elisa Flowers.
What Makes This Trend Stand Out
- Androgynous Fashion
- There is an opportunity for fashion companies to create more androgynous styles that appear both relaxed and chic.
- Casual Chic Layers
- New styles could focus on comfortable, loose-fitting wardrobes that are perfect for seasonal transitions.
- Low-key Beauty Look
- Makeup and hair products can be marketed towards an understated, relaxed beauty look.
Sectors Adopting This
- Fashion
- Fashion companies can benefit from incorporating more androgynous, low-key, and comfortable styles.
- Beauty
- Makeup and hair companies can target a market interested in understated, relaxed beauty.
- Magazine Publishing
- Magazine publishers can create content that features androgynous fashion and casual-chic layering for readers.
