Top male model Jon Kortajarena plays a sophisticated, effortlessly cool guy in this editorial for the latest issue of Elle Men Mexico. Kortajarena poses for photographer Santiago Ruisenor in menswear separates, suits and jackets by Hugo Boss, Carolina Herrera and Pull & Bear. Stylists Daniela Rodriguez and Pamela Ocampo stuck to a simple palette of denim blue, black and white for the editorial.
Kortajarena's tousled hair and days-old stubble add even more visual punch to his devil-may-care attitude. The Elle Men Mexico editorial is called "Say Yes to Being Cool." I especially like how the filmlike borders of each photo were intentionally left in the print version of the spread; this detail adds another effortless measure to an already laid-back pictorial.
What's Driving This Trend
- Male Model Fashion
- Disruptive innovation opportunities in male model fashion include incorporating sustainable and ethical practices, embracing diverse body types, and exploring gender-neutral designs.
- Effortlessly Cool Style
- Disruptive innovation opportunities in effortlessly cool style include leveraging nostalgic fashion trends, integrating tech-enhanced clothing and accessories, and personalizing fashion through customization.
- Print Photography Aesthetics
- Disruptive innovation opportunities in print photography aesthetics include experimenting with interactive print media, integrating augmented reality features, and blending traditional and digital techniques.
Who This Affects Most
- Fashion Modeling
- Disruptive innovation opportunities in the fashion modeling industry include leveraging social media influencer marketing, redefining traditional beauty standards, and embracing inclusivity and diversity in casting.
- Menswear Fashion
- Disruptive innovation opportunities in the menswear fashion industry include creating sustainable and eco-friendly collections, exploring unconventional materials and textiles, and leveraging technology for smart clothing solutions.
- Fashion Photography
- Disruptive innovation opportunities in the fashion photography industry include embracing mobile photography and social media platforms, exploring immersive and experiential visual storytelling, and integrating AI and machine learning for advanced image editing and retouching.
