Afflicted Matrimony Lookbooks

Elle Canada Shoots Injured Couples in Its May 2014 Issue

In Elle Canada’s May 2014 issue, the magazine plays off of the cliche of couples meeting ‘accidentally.’ In the magazine’s 1920s-themed editorial 'The Accidental Couple,' both the male and female models sport wedding attire alongside faux broken bones.

A mix of old-school glamour and haute couture, 'The Accidental Couple' photo shoot is a humorous take on the conventional wedding couple photos. Both the male and female model have casts on, as a symbol of their accidental meeting. As the female model gracefully lounges in a hotel room in beige and white lace, feathered and silk couture gowns, her husband rocks structured black suits. Despite having injuries, the couple poses boldly as a power house couple. Together, the pair look like they could take over the world with their “accidental” love.

Humorous Wedding Shoots
Opportunity for photographers and fashion brands to create unconventional and humorous wedding-themed photo shoots that challenge traditional norms.
Mixing Old-school Glamour and Haute Couture
Potential for designers and stylists to combine vintage aesthetics with high fashion to create unique and visually striking looks.
Symbolic Injuries in Fashion
Possibility for fashion brands to incorporate symbolic injuries or unconventional elements into their designs to challenge societal beauty standards.

Where This Applies

Photography
Opportunity for photographers to specialize in unconventional wedding shoots and cater to clients looking for unique and humorous moments.
Fashion
Potential for fashion brands to create collections that blend vintage aesthetics with high fashion and appeal to consumers looking for bold and unconventional styles.
Beauty
Opportunity for beauty brands to embrace unconventional beauty standards by incorporating symbolic injuries or alternative elements into their beauty products and marketing campaigns.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 24%
Freshness 8%

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