The photo series starring Request model Elina by Jeff Tse, a photographer based in New York, showcases a slew of hairstyles fit for a modern-day Marie Antoinette. Reaching sky high, the looks have been been made suitable for the contemporary woman looking for a dramatic do by way of less curls and more twists.
Courtesy of hair stylist Cash Lawless, the hairstyles featured in the beauty shoot starring Elina by Jeff Tse are also slightly unfinished. Instead of rounding out into a perfect coif, the ends are left teased and flaring. Also, there is a more limited use of hair accessories. Only a subtle black lace can be perceived either wrapped around a long trailing tail or peaking from behind the beehive-like updo. The hairstyles were complemented with playful makeup by Tiffany Saxby.
Key Themes Behind This Trend
- Modern Victorian-inspired Hairstyles
- Disruptive innovation opportunity: Develop a line of modern hair products tailored to achieving dramatic Victorian-inspired hairstyles.
- Unfinished and Textured Hairstyles
- Disruptive innovation opportunity: Create new styling techniques and products to cater to the growing demand for textured, undone hairstyles.
- Minimalist Hair Accessories
- Disruptive innovation opportunity: Design innovative and minimalist hair accessories that provide subtle accents to hairstyles.
Where This Applies
- Beauty & Personal Care
- Disruptive innovation opportunity: Explore new ingredients and formulations to meet the needs of consumers seeking unique and avant-garde hair products.
- Fashion & Retail
- Disruptive innovation opportunity: Collaborate with hair stylists and photographers to create unique hair-inspired fashion collections and accessories.
- Cosmetics & Makeup
- Disruptive innovation opportunity: Develop a range of makeup products and techniques specifically designed to complement and enhance dramatic hairstyles.
