AdopteUnMec.com (which translates to Adopt a Guy) is enticing its prospective clientele by putting hunky male models on show in the form of an 'Eligible Bachelor Pop-up Shop.' The nomad shop is a promotional advertising campaign that will move across various cities of France to promote the dating service by providing ‘samples’ of what interested clients may find on the website.
Standing in boxes like packaged Ken dolls, the single men smile and flirt with the crowd, encouraging them to take pictures and pine over them. Mr. Rocker poses with a guitar and strums a few chords, while Mr. Muscle seductively shows off his triceps. The AdopteUnMec website itself encourages single males to sign up and put themselves on display for women to browse through them as if they were shopping and scope out who best fits with their personality. Sign up is completely free for women.
The Eligible Bachelor Pop-Up Shop is presented like a store, making it seem like the Mr. Rocker and Mr. Hunky are only a card swipe away. Unfortunately, one may only look, not touch.