Folk Fantasy Collections

The Elie Saab Pre-Fall Line Works with Multiple Themes and Decades

The Elie Saab Pre-Fall 2015 collection offers an eclectic mixture of fantasy and folk themes. The upscale label did so with an assortment of modern motifs, seen in futuristic fur coats and geometric prints lining the fronts of floor-length gowns.

Fur, lace and flares abound this Elie Saab line. The pieces deliver these touches via oversize hats, thick collars and puffy shawls, instantly garnering the attention of shoppers looking to make waves come Fall 2015.

While sleek, current elements are at the fore of this line, it also works with retro motifs. Displayed via its current lookbook are 1980s-style caps, long aristocratic coats and wide legged bell bottoms reminiscent of the 1970s. Evidently, several decades and styles of dress were consulted.

Eclectic Mixture of Fantasy and Folk Themes
Disruptive innovation opportunity: Create a line of clothing that blends whimsical fantasy elements with traditional folk designs, appealing to consumers looking for unique and expressive fashion choices.
Modern Motifs and Geometric Prints
Disruptive innovation opportunity: Develop a line of clothing that incorporates futuristic prints and geometric patterns, capturing the attention of trend-conscious shoppers.
Retro Motifs and Vintage-inspired Designs
Disruptive innovation opportunity: Design a collection that pays homage to past decades like the 1980s and 1970s, offering a nostalgic yet modern twist for fashion-forward individuals.

Industries Being Reshaped

Fashion and Apparel
Disruptive innovation opportunity: Integrate advanced technology into clothing manufacturing processes to create innovative garments with intricate designs.
Luxury Goods
Disruptive innovation opportunity: Launch a premium line of luxurious accessories, such as oversized hats and puffy shawls, that cater to affluent customers seeking exclusive and opulent fashion items.
Retail and E-commerce
Disruptive innovation opportunity: Develop an online platform that curates and sells unique fashion pieces from various designers, including those with eclectic fantasy and folk inspirations.
SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 11%
Freshness 8%