The Elevation Infinity Shell Jacket by Helly Hansen shares the innovative LIFA INFINITY PRO technology, which is sustainable, waterproof and breathable. The lightweight and hydrophobic proprietary Helly Hansen fiber taps into advanced textile engineering and it boasts impressive properties without the use of any added chemical treatments. Notably, the water repellent protection that never needs to be reproofed with chemical treatment, as it offers long-lasting, high-performance features with a focus on sustainability.
As described by Philip Tavell, Category Managing Director for Ski, Helly Hansen, "We worked with nearly a dozen ski professionals to develop a new technology with the highest level of waterproof/breathable performance that's also responsibly made."
The LIFA INFINITY PRO technology can also be found in the Odin Mountain Infinity Shell Jacket for backcountry ski touring.
Image Credit: Helly Hansen
What's Driving This Trend
- Sustainable Textile Engineering
- Disruptive innovation opportunity: Develop new textile technologies that are sustainable, waterproof, and breathable without the need for chemical treatments.
- Long-lasting Water Repellent Protection
- Disruptive innovation opportunity: Create water repellent coatings or fabrics that offer high-performance features and do not require reproofing with chemical treatments.
- Hydrophobic Proprietary Fibers
- Disruptive innovation opportunity: Invent lightweight and hydrophobic fibers that are specifically designed for advanced textile engineering in waterproof and breathable jackets.
Who This Affects Most
- Outdoor Apparel
- Disruptive innovation opportunity: Develop eco-friendly and long-lasting jackets with improved waterproof and breathable features for outdoor enthusiasts.
- Skiing and Snowboarding Equipment
- Disruptive innovation opportunity: Create sustainable ski and snowboarding jackets with advanced textile engineering for backcountry touring and high-performance activities.
- Sustainable Fashion
- Disruptive innovation opportunity: Design fashionable and sustainable jackets using innovative textile technologies, catering to the growing demand for eco-friendly clothing in the fashion industry.
