This summer, Elevation Burger is expanding its plant-based offerings with the debut of a new lineup of plant-based shakes. As CEO of FAT Brands Andy Wiederhorn explains, "We are excited to be at the forefront of providing this plant-based alternate option so that even more customers can enjoy a sweet treat during the hot summer months and beyond.”
Starting July 15, all of Elevation Burger's U.S. locations will begin serving up brand-new vegan shakes. The new shakes are made from a blend of Vanilla Oat Milk Ice Cream and Unsweetened Almond Milk, which gives the drinks and ultra-creamy texture. The vegan-friendly drinks can be enjoyed as a plain vanilla treat, or customers can choose to add-in one of Elevation Burger’s delicious fruit, which includes strawberries, mangos, blueberries, and bananas.
Image Credit: Elevation Burger
Key Themes Behind This Trend
- Plant-based Shakes
- The growing demand for plant-based food options presents opportunities for brands to innovate and expand their plant-based shake offerings.
- Vegan Alternatives
- The rising popularity of veganism creates a market for businesses to develop and promote dairy-free, vegan-friendly shakes as a sweet treat option.
- Customizable Shakes
- Consumers' desire for personalized experiences opens doors for customization-focused brands to offer a wide range of flavors and mix-ins for vegan shakes.
Where This Applies
- Fast Food
- Fast food chains can capitalize on the plant-based trend by introducing vegan shakes to appeal to a growing number of health-conscious and environmentally conscious consumers.
- Dairy Alternatives
- Companies in the dairy alternatives industry can explore partnerships or develop their own plant-based shake products to cater to consumers seeking vegan options.
- Smoothie and Juice Bars
- Smoothie and juice bars can diversify their offerings by incorporating plant-based shakes, tapping into the vegan and health-focused customer base.
