Gundry MD, the wellness brand founded by cardiothoracic surgeon and longevity researcher Dr. Steven Gundry, has launched Elevate NAD+. This dietary supplement is formulated with stabilized nicotinamide mononucleotide, which are delivered through a patent-pending enteric-coated beadlet system designed to protect the compound from degradation during storage and from destruction by stomach acid. This strategic design improves the supplement's absorption in the gut for conversion into nicotinamide adenine dinucleotide.
Gundry MD's Elevate NAD+ product combines NMN with nicotinamide riboside tartrate, liposomal quercetin, wasabi root extract, and an adaptogenic blend including ashwagandha, tart cherry extract, ergothioneine, and holy basil leaf extract. The goal of the formula is to address cellular energy production, DNA repair, and regeneration while also addressing inflammation, stress resilience, joint comfort, and cognitive function.
Image Credit: Gundry MD
What's Driving This Trend
- Enhanced Bioavailability Supplements
- Enteric-coated beadlet and liposomal delivery formats are creating room for premium products that differentiate through improved nutrient stability and gut absorption.
- Cellular Longevity Stacks
- Multi-ingredient NAD+ formulas reflect a shift toward comprehensive healthy-aging products that combine energy metabolism, DNA repair, inflammation support, and cognitive benefits.
- Adaptogenic Healthy-aging Blends
- Stress-resilience botanicals paired with anti-aging compounds point to hybrid supplements that connect longevity, mood support, joint comfort, and daily performance.
Who This Affects Most
- Dietary Supplements
- Advanced encapsulation and stabilized active ingredients are expanding the category beyond basic formulations into science-led, higher-margin wellness solutions.
- Longevity Healthcare
- Consumer interest in cellular energy and regeneration is blurring the line between preventive wellness products and clinically inspired aging interventions.
- Functional Ingredient Manufacturing
- Demand for protected NMN, liposomal flavonoids, and standardized botanicals is strengthening opportunities for ingredient suppliers with differentiated delivery technologies.
