A New York-based graphic designer Zipeng Zhu has created an electronic font that emulates the electronic music scene. The letters are digitalized to move about the screen in a rave-like fashion; the letters jive back and forth to flashing, brightly colored lights.
Each letter of the alphabet is intensified with a combination of blinding neon hues. The typeface is block-shaped and and the corners appear hinged to one another to emphasize their movements.
Zipeng Zhu created a short video to give the full visual effect each letter has and what they look like when typed into a full sentence. The letters' movements coincide with the electronic music that is aptly used in the video. This typography would be perfect for electronic artists to use on their screen backdrops at a music festival.
Zipeng Zhu Created a High-Energy, Electric Font Called 'Electrica'
1. Rave-inspired Typography - Disruptive innovation opportunity: Develop interactive digital fonts that enhance the visual experience of electronic music performances.
2. Electronic Music Scene - Disruptive innovation opportunity: Explore the creation of immersive digital experiences that combine typography and music to enhance audience engagement.
3. Neon Hues - Disruptive innovation opportunity: Create visually striking designs and products that incorporate vibrant neon colors to capture attention and evoke high energy.
1. Graphic Design - Disruptive innovation opportunity: Integrate dynamic, interactive typography into branding and marketing materials to create memorable and engaging visual experiences.
2. Music Event Production - Disruptive innovation opportunity: Incorporate innovative visual elements, such as rave-inspired typography, into music festivals and performances to create unique and immersive experiences for attendees.
3. Digital Art and Media - Disruptive innovation opportunity: Explore the intersection of typography, digital art, and music to create cutting-edge multimedia experiences that push the boundaries of traditional visual communication.