A delayed flight doesn't look so bad after seeing the EK by New Era Spring/Summer 2011 lookbook. EK and New Era have teamed up to create a line of hats that are bringing the old-school back.
New Era is known primarily for creating fitted sports hats that are extremely comfortable but not very refined. The EK by New Era Spring/Summer 2011 collection is full of cabbie hats and fedoras that manage to toe the fine line between refined retro and vintage hipster-chic. The clothing in the lookbook was provided by the likes of SOPHNET, Steven Alan, hobo and Waste(twice), and there are definitely a few staple pieces that stand out throughout the series. If you're on the prowl for a new summer hat, be sure to check out the EK by New Era Spring/Summer 2011 collection.
What Makes This Trend Stand Out
- Vintage-inspired Hats
- The rise of vintage and retro-inspired hats is a trend that can be leveraged by designers and manufacturers to create unique and stylish headwear options.
- Collaborations for Unconventional Designs
- Collaborations between fashion brands and designers, particularly between sportswear brands and high-end fashion designers, offer opportunities to create unconventional designs that appeal to wider audiences.
- Nostalgia Marketing
- Leveraging nostalgia with retro-themed marketing campaigns can be an effective way to capture the attention and loyalty of consumers, particularly for vintage-inspired products like the EK by New Era Spring/Summer 2011 collection.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of vintage-inspired hats, collaborating with suppliers and designers to create unique headwear options.
- Sportswear
- Sportswear manufacturers can tap into the trend of unconventional collaborations and partner with fashion designers to create cross-genre apparel that appeals to wider audiences.
- Marketing
- Marketers can explore the concept of nostalgia marketing, leveraging vintage-themed campaigns to promote products that evoke feelings of nostalgia among consumers.
