At the end of Ramadan, Muslims around the world celebrate Eid ul Fitr -- a religious holiday that translates from Arabic to English to mean "becoming holy again." This chocolate branding celebrates the holiday with a variety of Eid-related images that also provide brief educational excerpts that explain the significance of the various traditions people celebrate during this holiday.
Designed by 'Nero Graphic Atelier,' the chocolate branding references several different traditions and practices that Muslims take part in on Eid ul Fitr. Many of these examples are specific to Lebaron which is celebrated in Indonesia -- with examples that include illustrations of fireworks and bedug drum playing.
This chocolate branding is able to inform consumers on some country-specific practices associated with Islamic religious customs.
What Makes This Trend Stand Out
- Cultural Celebration Packaging
- Opportunities exist to create packaging that celebrates cultural holidays and educates consumers.
- Customized Design Branding
- Brands can differentiate themselves by creating culturally specific packaging and designs.
- Educational Branding
- Incorporating educational information on packaging can provide consumers with a deeper understanding of religious and cultural practices.
Sectors Adopting This
- Food and Beverage
- Food and beverage companies can use culturally specific packaging to create memorable experiences for their customers.
- Religious Retail
- Opportunities exist to create retail spaces that cater specifically to religious demographics and provides products that reflect these traditions and practices.
- Tourism
- Tourism companies can cater specifically to religious travelers by offering experiences and products that reflect their cultural practices and traditions.
