Egonlab and Crocs Collaborated on a Five-Piece NFT Collection
Laura McQuarrie — January 20, 2022 — Fashion
References: fashionunited.uk
Genderless Parisian label Egonlab marked its inaugural runway show by launching NFTs on the peer-to-peer digital marketplace OpenSea. The AW22 collection titled Egonimati was inspired by a secret society that established a new world order based on universal happiness and a utopian vision.
This newly established high-fashion house is also venturing into the world of digital fashion in partnership with Crocs. The five-piece collection of non-fungible tokens shares classic Crocs styles studded with crystals. A portion of the profits will go towards associations that provide digital technology for underserved youth.
With digital creation studio Cosmic Shelter, Egonlab also launched its own immersive metaverse and a digital showroom that can be accessed via augmented reality headsets.
This newly established high-fashion house is also venturing into the world of digital fashion in partnership with Crocs. The five-piece collection of non-fungible tokens shares classic Crocs styles studded with crystals. A portion of the profits will go towards associations that provide digital technology for underserved youth.
With digital creation studio Cosmic Shelter, Egonlab also launched its own immersive metaverse and a digital showroom that can be accessed via augmented reality headsets.
Trend Themes
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Virtual Fashion Collectibles — The rise of NFTs in fashion creates an opportunity to explore the market for collectible virtual items.
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Augmented Reality Fashion Showrooms — The use of AR headsets for digital showroom displays opens up innovative opportunities for immersive fashion experiences.
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Collaborative Fashion Partnerships — Collaborations between high fashion and mainstream fashion brands can create innovative and disruptive offerings that appeal to new customer segments.
Industry Implications
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Fashion — The fashion industry can leverage NFTs to create new revenue streams and shift towards unique digital fashion experiences.
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Technology — The expansion of AR technology in fashion opens up opportunities to provide high-tech and engaging experiences to customers.
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Youth Empowerment — Partnerships between fashion and youth-focused associations can create a positive impact and lead to innovative social responsibility initiatives.
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