Ahead of the holidays, Southern fast food chain Krystal announced that it would be bringing back its festive eggnog milkshake.
The shake is made with vanilla custard, soft-serve ice cream, nutmeg, and cinnamon. It is available for a limited time only from participating locations throughout the United States. While the eggnog milkshake is served without any alcohol, the chain says that if consumers choose to do so, adding two ounces of their favorite bourbon to the concoction will transform the iced drink into a delicious spiked shake that they can enjoy at home.
In addition to bringing back its eggnog milkshake, Krystal is offering made-to-order Glaze Bombs, which are bite-sized donuts that are covered in icing and served warm.
Image Credit: PR News Wire
What's Driving This Trend
- Limited Time Offer
- Limited time offers can build excitement and increase sales for businesses during the holiday season.
- Alcoholic Milkshakes
- Offering the option to add alcohol to a milkshake creates a unique and potentially profitable beverage category for restaurants.
- Customizable Snacks
- Made-to-order snacks offer customers more flexibility and personalization in their dining experience at quick service restaurants.
Who This Affects Most
- Fast Food
- Fast food chains can utilize limited time offers and customizable snacks during the holiday season to keep customers engaged and attract new ones.
- Beverage
- Beverage companies can explore the potential of alcoholic milkshakes as a new category for their portfolio.
- Donut
- Donut shops can incorporate the concept of made-to-order snacks into their menu offerings to provide customers with a unique and customizable experience.
