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Special Edition Egg Chair

 - Jul 8, 2008   Updated: Jun 8 2011
References: style-files & gabrielaaizcorbe.blogspot
Designed by Arne Jacobsen for the SAS Royal Hotel in Copenhagen, the famous Egg Chair is celebrating its 50th anniversary!

This iconic chair is popular in the world of design and fashion. To celebrate the anniversary, a fun patchwork edition of the chair was designed by Tal R.

"We wanted to create something special to celebrate the golden anniversary of this legendary design," said Hansen.

Implications - Consumers are looking to express themselves with bold and ostentatious choices. Patchwork pieces are an eye-catching example of how consumers want their purchases to be noticed. Companies should consider how introducing a bold series of products that plays into this particular consumer desire.