The Edwin SS 2012 lookbook is a nostalgic step back into a 1970s road trip. With bearded boys and impeccable style, the series boasts huge amounts of youth and spontaneous energy. The collection is inspired by long, hot summer nights spent sharing random moments with friends. The line is about simplicity and truth.
Edwin jeans is a Japanese denim venture, inspired by vintage American styles. Founder and designer Mr. Tsunemi first crafted pants in 1961. He revitalized the wearability of the fabric and invented the stonewash look, which has been featured internationally for over 50 years. The company is proud of its roots in youth, style and rebellion. The site reads, "[...] knowledge that tomorrow’s good times are still to be created. Friendship and absolute freedom.”