The Edun Spring 2013 Campaign Stars a Beautiful Elephant

 - Feb 13, 2013
References: edun & refinery29
The Edun Spring 2013 ad campaign brings a taste of the safari and some spring showers to a studio setting. As unnatural as that may seem, the shots are beautifully poetic. Rejoicing in the rainfall, the cast of diverse models interacts with one of the largest and most beautiful land animals in the world: The elephant. As noted on the Edun website, the images depict "a symbol of renewal, re-birth and a rare commodity in the world’s wildest continent."

Lensed by New York-based photographer Ryan McGinley, the Edun Spring 2013 ad campaign explores how humans would spontaneously interact with animals in a way that still manages to highlight key pieces from the label's latest collection. Overall, the Edun Spring 2013 ad campaign is breathtaking.