Pantone and The Macallan teamed up to create the Edition No. 5 Whisky and The Macallan Edition Purple, celebrating The Macallan as one of the only whiskies to use 100% natural color. The Macallan Edition No. 5 was crafted with color in mind, as only American oak casks were handpicked for the creation of this single malt. The barley-colored whisky boasts an intense flavor profile that's described as sweet with "notes of caramel and fresh fruit combined with oak spices."
The Macallan Edition Purple was developed for the Edition No. 5 Whisky packaging based off of the natural color of The Macallan's whisky. Purple with a red undertone was selected as a color that celebrates creativity, non-conformity and complexity, as well as being a color associated with luxury.