Mario Testino’s editorial for Vogue September 2013 sets romantic pastoral surroundings as a backdrop while Edie Campbell and company explore nomadic life.
This dreamy spread features elements of country life like wild horses, flower petal headbands and plaid shirts. There is a slight touch of urban fashion with the models’ combat boots, blazers, bandana scarves and striped dress pants.
With nothing but the grass under their feet and clear skies, Edie Campbell and her drifter posse are ready to explore all the adventures on the road ahead. A guitar and all their belongings in the back of their graffiti-vandalized truck evoke a true sense of life on the road.
This pastoral editorial speaks to a greater idea that all we need in life are the clothes on our backs, our friends and somewhere new to explore.
What's Driving This Trend
- Romantic Pastoral Surroundings
- Disruptive innovation opportunity: Creating immersive experiences that combine elements of nature, fashion, and photography to evoke a sense of romance and nostalgia.
- Nomadic Lifestyle
- Disruptive innovation opportunity: Developing innovative products and services that cater to the needs and desires of the growing population of nomadic individuals who value freedom and exploration.
- Country-modern Fusion Fashion
- Disruptive innovation opportunity: Designing fashion lines that blend the aesthetic of rural and urban styles, catering to individuals seeking a unique and eclectic look.
Who This Affects Most
- Fashion Photography
- Disruptive innovation opportunity: Introducing new techniques and styles in fashion photography that highlight the beauty and allure of rustic and nomadic themes.
- Adventure Tourism
- Disruptive innovation opportunity: Creating immersive travel experiences that allow individuals to embrace a nomadic lifestyle and explore picturesque pastoral surroundings.
- Sustainable Fashion
- Disruptive innovation opportunity: Promoting the use of natural and eco-friendly materials in fashion design, inspired by the romantic and nature-centric aesthetic of pastoral surroundings.
