As far as edgy sporty editorials go, the L’Express Styles 'En Forme ranks high up there. Only a true femme fatale would be able to rock these looks at the gym without anyone raising eyebrows, at least in the questionable ways. Instead, people will admire a strong woman who can also remain stylish while working up a sweat.
Appearing in the May 2014 issue of the magazine, this edgy sport editorial stars German model Toni Garrn. The blonde beauty was shot by photographer Alex Cayley, who captured her in everything from hoodies to neon-colored bodysuits. Her urban looks, which were styled by Mika Mizutani, is perfected with a slicked back hair do and dewy skin.
Why This Trend Is Growing
- Edgy Sportswear Fashion
- There is an opportunity for brands to create an edgy sportswear line that merges style and practicality.
- Athleisure Movement
- There is a possibility for the athleisure movement to continue to gain momentum, as sportswear becomes more fashionable and is worn outside of the gym.
- Fitness Influencer Marketing
- There is potential for fitness brands to partner with influencers to promote their edgy sportswear lines and increase brand awareness through social media advertising.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the athleisure trend and create edgy sportswear lines to target consumers looking for practical and stylish workout clothing.
- Fitness
- The fitness industry can leverage the edgy sportswear trend to attract more consumers looking for fashionable and functional gym clothing.
- Marketing
- Marketing firms can work with fitness and fashion brands to develop influencer marketing campaigns that target the athleisure market and increase brand visibility.
