Why not brush your teeth with an eco-friendly toothbrush made of bamboo?
While plastic can take decades to break down in a landfill, this eco-friendly toothbrush is 100% biodegradable. The Bogobrush is the brainchild of brother and sister John and Heather McDougall, and their father was a dentist.
Increasing the goodwill factor of this product, the siblings decided to charge $10 for each Bogobrush and give one brush to someone in need for every brush sold. So not only is this environmentally conscious, it is also socially conscious.
“We are really excited to give people in need an actual Bogobrush, because we believe everyone deserves to use a toothbrush they actually care about,” says Heather McDougall.
What's Driving This Trend
- Eco-friendly Toothbrushes
- Developing eco-friendly toothbrushes made of biodegradable materials presents an opportunity for disruptive innovation in the oral care industry.
- Socially Conscious Products
- Creating products with a social impact, such as donating one product for each item sold, offers disruptive innovation potential in the consumer goods industry.
- Sustainable Lifestyle Products
- Designing sustainable lifestyle products, like biodegradable toothbrushes, presents disruptive innovation opportunities in the eco-conscious consumer goods market.
Who This Affects Most
- Oral Care
- The oral care industry can explore the use of biodegradable materials for toothbrushes as a disruptive innovation opportunity.
- Consumer Goods
- The consumer goods industry can embrace the concept of socially conscious products, such as the Bogobrush, to drive disruptive innovation.
- Eco-conscious Products
- The eco-conscious consumer goods industry can tap into sustainable lifestyle products like biodegradable toothbrushes for disruptive innovation.
