James Cropper and Hallmark Launch Eco-Friendly Greeting Cards in the UK
Grace Mahas — July 24, 2019 — Social Good
References: hallmark & jamescropper
James Cropper, the renown materials and paper products group, recently partnered with Hallmark to launch creative and bespoke eco-friendly greeting cards in the UK. The line features 44 eye-catching cards that are made from upcycled coffee cups that are 100% recyclable.
James Cropper and Hallmark are committed to creating products through a circular production process to combat the waste issues currently facing the UK. Steve Adams, Managing Director at James Cropper, comments: "Transforming a morning latte into a beautifully designed and positive sentiment really captures the spirit of CupCycling; a second life for coffee cups can often be more compelling and longer-lasting than its first."
These dynamic and beautiful cards will allow consumers to show how much they care for their loved ones in a sustainable and conscious manner. The collection will be in stores starting in October 2019.
James Cropper and Hallmark are committed to creating products through a circular production process to combat the waste issues currently facing the UK. Steve Adams, Managing Director at James Cropper, comments: "Transforming a morning latte into a beautifully designed and positive sentiment really captures the spirit of CupCycling; a second life for coffee cups can often be more compelling and longer-lasting than its first."
These dynamic and beautiful cards will allow consumers to show how much they care for their loved ones in a sustainable and conscious manner. The collection will be in stores starting in October 2019.
Trend Themes
1. Eco-friendly Greeting Cards - Using upcycled coffee cups to create eco-friendly greeting cards offers a disruptive innovation opportunity in the greeting card industry.
2. Circular Production Process - Implementing a circular production process to combat waste issues presents a disruptive innovation opportunity across various industries.
3. Sustainable Consumer Products - Creating dynamic and beautiful cards from upcycled materials provides a disruptive innovation opportunity in the sustainable consumer products industry.
Industry Implications
1. Greeting Card - The greeting card industry can benefit from incorporating eco-friendly materials into their products.
2. Waste Management - Adopting circular production processes can revolutionize waste management processes and create new business opportunities.
3. Sustainable Packaging - The sustainable packaging industry can explore the use of upcycled materials, such as coffee cups, to create eco-friendly products.
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