James Cropper, the renown materials and paper products group, recently partnered with Hallmark to launch creative and bespoke eco-friendly greeting cards in the UK. The line features 44 eye-catching cards that are made from upcycled coffee cups that are 100% recyclable.
James Cropper and Hallmark are committed to creating products through a circular production process to combat the waste issues currently facing the UK. Steve Adams, Managing Director at James Cropper, comments: "Transforming a morning latte into a beautifully designed and positive sentiment really captures the spirit of CupCycling; a second life for coffee cups can often be more compelling and longer-lasting than its first."
These dynamic and beautiful cards will allow consumers to show how much they care for their loved ones in a sustainable and conscious manner. The collection will be in stores starting in October 2019.