If you practice yoga and also care deeply for the environment, you might want to check out this eco yoga mat. Derived from algae, the 'flexible foams' from Bloom are a sustainable choice.
Algae is the fastest growing plant and absorbs pollution to grow, which results in cleaner water. This makes it the perfect material to use when creating sustainable products.
The eco yoga mat is made from algae biomass, which not only helps the environment, but also reduces dependency on non-renewable energy sources like oil. The foams come in a variety of colors, including argon purple, seaweed green and obsidian black.
In addition to yoga mats, Bloom makes footwear, surf traction products, bath toys, luggage and packaging materials. The brand Bloom is the lovechild of clean tech company ALGIX and environmentally conscious development firm Effekt.
What's Driving This Trend
- Eco-friendly Yoga Gear
- With the rise of eco-consciousness, there is a growing need for yoga gear that is sustainable and environmentally friendly.
- Algae Biomass Products
- Algae is a versatile and renewable resource that can be used to create a range of sustainable products beyond yoga mats.
- Clean-tech Manufacturing
- The development of new manufacturing technologies that prioritize sustainability and the use of natural resources is an area of disruptive innovation.
Who This Affects Most
- Sporting Goods
- Athletic gear companies can expand their product lines by incorporating eco-friendly and sustainable materials such as algae biomass into their products.
- Fashion
- Fashion companies can incorporate algae biomass into their product lines as a way to appeal to eco-conscious consumers and reduce their environmental impact.
- Packaging
- With its ability to absorb pollution and grow quickly, algae biomass could be a disruptively innovative solution as an eco-friendly alternative to traditional packaging materials.
