Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Smart Car Beats "Gas Can Blues"
This clever auto ad is dedicated to all of the gas cans that are left empty ever since eco-friendly cars--and especially the Smart Car--came onto the scene. It was created by the German agency Jung van Matt in Hamburg, Germany for Daimler-Chrysler.
The picture with the forest is also from a campaign for the Smart Car, made by the Advertising Agency Contrapunto, Madrid, Spain.
Implications - The automobile is perceived as one of the major contributions to the world's collective carbon footprint. The eco-auto ads represent an attempt to re-brand the automobile as something other than an environmentally harmful machine. Companies with products or services that have negative associations should consider rebranding themselves to maintain positive brand recognition.
The picture with the forest is also from a campaign for the Smart Car, made by the Advertising Agency Contrapunto, Madrid, Spain.
Implications - The automobile is perceived as one of the major contributions to the world's collective carbon footprint. The eco-auto ads represent an attempt to re-brand the automobile as something other than an environmentally harmful machine. Companies with products or services that have negative associations should consider rebranding themselves to maintain positive brand recognition.
