For its line of solid fragrances, New Zealand's Pacific Perfumes created an eco-friendly cosmetic packaging design that's as simple and sustainable as its products. The packaging is made up of recycled paper and twine, arranged in a way that has multiple containers stack securely together.
When the outer packaging layer is removed, the spherical pots themselves are made of sustainable wood, which is ideal for carrying around without worry of spilling. These containers resemble lip balm containers, requiring that the solid scents be applied with a finger. Although this shape could have easily be molded in plastic, the wooden form brings texture and authenticity to the portable perfume container. As a result, this clever cosmetic pacakging design was named a winner at HBA’s International Package Design Awards.
Key Themes Behind This Trend
- Eco-friendly Packaging
- Opportunity to develop sustainable packaging solutions using recycled materials.
- Natural Materials
- Potential for utilizing wood and other natural materials in cosmetic packaging to bring texture and authenticity.
- Portable Perfume
- Innovation in compact and spill-proof perfume containers for on-the-go use.
Where This Applies
- Cosmetics
- Potential for eco-friendly packaging solutions in the cosmetics industry.
- Sustainable Packaging
- Opportunity for companies to specialize in the development of sustainable packaging materials.
- Design
- Innovation in cosmetic packaging design, specifically using natural materials and creating portable solutions.
