Models Playing Rough Nicely in "Echec & Mat" for The Amuser
Marissa Brassfield — July 18, 2009 — Fashion
References: theamuser & thefashionisto
This “Èchec & Mat!†editorial for The Amuser features two male models getting it on—by play-fighting, that is. Styled in stretchy black-and-white designs, models Nil Hoppenot and Tobias Brahmst grapple for supremacy.
“Èchec & Mat!†was shot by Dinah Hayt and styled by Matthieu Pabiot. Check out some more aggressive photo shoots below.
Implications - While hand-to-hand combat is (for the most part) a thing of the past, editorials love portraying the physical battle between two people. The contrast between beautiful fashion and the ugly face of violence is a visually captivating one. This particular editorial even goes so far as to portray the hero and villain of the battle with the use of black and white.
“Èchec & Mat!†was shot by Dinah Hayt and styled by Matthieu Pabiot. Check out some more aggressive photo shoots below.
Implications - While hand-to-hand combat is (for the most part) a thing of the past, editorials love portraying the physical battle between two people. The contrast between beautiful fashion and the ugly face of violence is a visually captivating one. This particular editorial even goes so far as to portray the hero and villain of the battle with the use of black and white.
Trend Themes
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Play-fighting — Opportunity for disruptive innovation in interactive gaming experiences that simulate physical combat.
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Stretchy Black-and-white Designs — Opportunity for disruptive innovation in fashion industry with innovative material technologies and unique aesthetic combinations.
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Portraying Violence and Beauty — Opportunity for disruptive innovation in art and photography by exploring the contrast between violence and aesthetics.
Industry Implications
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Gaming — Disruptive innovation opportunity in the gaming industry to create immersive and realistic play-fighting experiences.
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Fashion — Disruptive innovation opportunity in the fashion industry to develop stretchy black-and-white designs using cutting-edge materials and inventive designs.
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Art and Photography — Disruptive innovation opportunity in art and photography to explore and challenge the concept of violence within visually captivating imagery.
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