The concept behind samurai fashion is to emulate the noble garments worn by focused fighters that practice the traditional form of combat in Japan. The style and attention to detail has spread around the world in various forms, most notably in the fashion industry where not simply an obsession with samurais, but with Japanese culture in general has become quite heavy.
Samurai fashion specifically speaks to the robes and hairstyles that are stereotypically attached to the iconic figure. Moreover, it's the traditional details that really give a Japanese feeling to each item and to the shoots as a whole. Each of the photo shoots really puts a futuristic spin on the kinds of garments that are channeling the samurai fashion aesthetic because it helps to rejuvenate the iconic looks.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
