Isetan Shinjuku and Japanese Designers Create Hip Men's Kimonos

 - Jul 18, 2012
References: & hypebeast
Japanese retailer Isetan Shinjuku collaborated with prominent Japanese designers to release a line of reinvented men's kimonos for the Summer 2012 collection. Designers include UNDERCOVER, PORTER, WACKO MARIA, PHENOMENON and White Mountaineering among others.

Creatively making use of print, pattern, color and cut, these men's kimonos occupy an interesting space between casual and formal. Many of the garments are paired with casual caps, yet the history and cut of the kimono gives it an undeniable formality. Ultimately, these kimonos can be worn anywhere, as long as you have the confidence to pull it off.

Given how hip and on-point these designs are, it makes me question why the kimono never caught on in Western culture. The design possibilities for modern menswear, casual and formal are almost endless. Isetan Shinjuku has only scratched the surface with this line of men's kimonos, and hopefully there will be more to come.