Whimsical Dress-Up Editorials

This Story for The Ones 2 Watch Celebrates Eccentric Fashion Staples

Photographer Yuji Watanabe captures 'As she climbed across the table', an eccentric fashion editorial for The Ones 2 Watch. The quirky image series highlights styles from a number of designer labels including Azzedine Alaia, Francesco Smalto and Chantel Thomas among other names.

The photoshoot's wardrobe is handpicked by stylist Marie Revelut and also features vintage staples along with designer garments. Hair styling for this eccentric fashion story is the work of Tomomi Fukuda who works with Takako Noborio to transform his model cast.

In addition to experimenting with whimsical wardrobe staples and fun headpieces, models Juliette Fazekas, Eileen H, Leticia Orchanheski and Julia Feld also pulls off a range of elaborate hairstyles that are evocative of an artistic aesthetic.

Eccentric Fashion Staples
Opportunities for creating unconventional fashion pieces and designs by combining vintage pieces with high-end fashion.
Artistic Aesthetic Hairstyles
Opportunities for unique and creative hair styling and fashion accessories.
Handpicked Wardrobe
Opportunities for personalized clothing selection and styling, and offering individually curated pieces.

Who This Affects Most

Fashion
Developing unconventional pieces and styling services to provide personalized and unique fashion experiences to customers.
Photography
Opportunities for capturing and showcasing fashion styles in unique and creative ways to attract clients.
Hairdressing
Opportunities for creating unconventional hairstyles and hair accessories that cater to unique and artistic tastes.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 70%
Freshness 8%

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