Eat the Ball makes a range of regular white bread and dark multi-grain bread snacks in the shape of soccer balls and American footballs, some of which boast functional fillings for added energy or protein.
The brand's range of "boosted" products includes handheld bread products that are enhanced with flavors like peanut butter and jelly, as well as other nut-based spreads, vanilla and coffee, as well as taurine, protein and vitamins. These novelty football-shaped bread snacks are sold in sets of four in boxes so that the products can easily be enjoyed as fun, mess-free on-the-go sandwich alternatives.
Eat the Ball's previously introduced Football Original takes the form of a non-filled bread snack that can be eaten as-is or sliced apart and dressed with the sweet or savory ingredients of one's choosing.
Key Themes Behind This Trend
- Functional Fillings in Bread Snacks
- Opportunity to introduce more variety of functional fillings in bread-based snacks to cater to health-conscious consumers.
- Novelty-shaped Snacks
- Innovation opportunity in creating a line of novelty-shaped snacks as a fun and playful way to market functional foods.
- Mess-free On-the-go Snacks
- Opportunity to create more handheld, mess-free snacks for busy consumers who want a nutritious option that is easy to consume on-the-go.
Where This Applies
- Functional Foods
- Innovation opportunities in functional foods industry to make more creative products that cater to health-conscious consumers' preferences.
- Convenience Foods
- Opportunity to create more convenient snack options for consumers who seek a balance between health and on-the-go convenience.
- Sports and Fitness Nutrition
- Innovation opportunity to customize sports and fitness nutritional products in the form of playful, novelty-shaped snacks targeting sports nutrition enthusiasts.
