RiutBag+ is a purpose-built laptop backpack for the 2020s, made with waterproof materials that can be wiped clean, alongside a mask and hand sanitizer holder to help stop the spread of COVID-19.
The core of the design of this new iteration is still a RiutBag: a secure, backwards laptop backpack which sparked a new anti-theft backpack back in 2014 when it was first released. Its trademark secure design means there are no zips on the outside where someone else could open them. Instead, they're neatly designed against your back. Now, it's been redesigned for the pandemic era with durable, easy-clean materials throughout so consumers have greater peace of mind moving between work, public spaces, school and home.
RiutBag+ is a 15" laptop backpack with 20 litres of space inside and bottle holders. It's future-functional look is finished off with its bright orange interior - so it's easier to find your stuff inside. All RiutBag materials are suitable for vegans.
Image Credit: Riut Limited, Sarah Giblin
What's Driving This Trend
- Hygienic Backpacks
- The RiutBag+ showcases the trend of backpacks designed with easy-to-clean materials and additional features to prevent the spread of germs, making it an attractive option in the post-COVID era.
- Anti-theft Backpacks
- The RiutBag's original design, which places zips against the wearer's back, continues to be a trend in the backpack industry, providing users with enhanced security and peace of mind.
- Functional Work-from-anywhere Gear
- The RiutBag+ combines functionality and style, catering to professionals who require a durable and versatile backpack for seamlessly transitioning between work, public spaces, school, and home.
Who This Affects Most
- Travel and Outdoor Retail
- The travel and outdoor retail industry can capitalize on the trend of hygienic backpacks by offering a variety of backpack options made with easy-to-clean materials and features like mask and hand sanitizer holders.
- Technology and Gadget Manufacturing
- The technology and gadget manufacturing industry can tap into the popularity of anti-theft backpacks by incorporating enhanced security features and designing backpacks specifically for carrying laptops and other expensive gadgets.
- E-commerce
- In the era of remote work and digital nomadism, the e-commerce industry can meet the demand for functional work-from-anywhere gear, such as the RiutBag+, by offering a wide range of backpacks designed for professionals who value functionality and style.
