Krispy Kreme's 'Easy as Pie' Collection Reinvents Favorite Seasonal Flavors
Laura McQuarrie — November 5, 2019 — Lifestyle
References: KrispyKreme & businesswire
For Thanksgiving this year, Krispy Kreme is introducing an Easy as Pie collection of donuts that offers a new way for people to enjoy the tastes of favorite seasonal pies. Rather than serving full-sized pies, the dessert-inspired donut collection has the potential to save people hours of time baking in the kitchen with offerings flavored like Dutch Apple Pie, Chocolate Kreme Pie and Cherry Pie.
With this collection, Krispy Kreme is offering "doughnutized" versions of popular American pies. While the Dutch Apple Pie donut boasts an apple pie filling, decadent caramel icing, streusel topping and hand-decorated lattice icing, chocolate pie lovers will appreciate that the Chocolate Kreme Pie is filled, dipped and topped with plenty of chocolate. Like the Dutch Apple Pie donut, the Cherry Pie donut is topped with hand-decorated icing that makes it look like a miniature pie.
With this collection, Krispy Kreme is offering "doughnutized" versions of popular American pies. While the Dutch Apple Pie donut boasts an apple pie filling, decadent caramel icing, streusel topping and hand-decorated lattice icing, chocolate pie lovers will appreciate that the Chocolate Kreme Pie is filled, dipped and topped with plenty of chocolate. Like the Dutch Apple Pie donut, the Cherry Pie donut is topped with hand-decorated icing that makes it look like a miniature pie.
Trend Themes
1. Pie-inspired Donuts - Krispy Kreme's 'Easy as Pie' Collection Reinvents Favorite Seasonal Flavors with Dessert-Inspired Donuts.
2. Convenient Desserts - The Easy as Pie Donut Collection Offers a Convenient Dessert Option for Time-Strapped Individuals.
3. Novel Flavors - The Collection Introduces Novel Flavors of American Pies to a Broader Audience.
Industry Implications
1. Food and Beverages - The Food and Beverage Industry Offers Opportunities to Innovate and Introduce Dessert Mash-ups like the Easy as Pie Collection.
2. Bakery - The Bakery Industry Can Potentially Incorporate Krispy Kreme's Innovation to Their Product Line and Lure Customers in with Novel and Convenient Dessert Options.
3. Fast Food - The Fast Food Industry can leverage Krispy Kreme's Easy as Pie donut collection as a unique yet profitable option in their dessert menu.
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