East Fourth Street is a jewelry label created by Minneapolis, Minnesota based designer Susan Crow. Crow is a graduate of the University Of Minnesota's sustainable design program where she perfected her craft for jewelry design and construction.
Fusing a luxe aesthetic with sustainable practices, the designer creates elegant pieces that are made using "recycled gold, sterling silver and recycled or ethically-mined diamonds and Fair trade gemstones". The result of her up-cycled materials is East Fourth Steet's 'Flat Ring Series', a collection of understated gold rings that are not both beautiful and sustainable.
Embracing simplicity, designer Susan Crow's pieces draw from industrial and mechanical inspirations. The designer is a member of SNAG, Ethical Metalsmiths, Fair Jewelry Action, The Ethical Fashion Forum and The Fellowship 500.
What's Driving This Trend
- Sustainable Jewelry Design
- Creating jewelry using recycled materials and ethically-mined gemstones presents an opportunity for designers to embrace sustainability in fashion.
- Minimalist Jewelry
- The trend of understated gold rings allows for the creation of simple yet elegant pieces that appeal to consumers seeking minimalist fashion.
- Ethical Fashion
- Joining organizations like Ethical Metalsmiths and Fair Jewelry Action shows a growing trend of designers adopting ethical practices in the fashion industry.
Who This Affects Most
- Jewelry Design
- By innovatively using recycled gold, sterling silver, and ethically-mined gemstones, jewelry designers can tap into the market demand for sustainable and ethical fashion.
- Fashion Retail
- Retailers can capitalize on the trend of minimalist jewelry by offering curated collections of understated gold rings for consumers looking for simple yet stylish accessories.
- Sustainable Fashion
- The rise of ethical fashion organizations presents an opportunity for the fashion industry to embrace the use of recycled materials and ethically-sourced gemstones in their designs.
