EA Active has launched a new site to promote its '30 Day Challenge,' and reality show and soap opera actress Alison Sweeney has been chosen one of the 12 participants. Sweeney is the host of "The Biggest Loser," so she's a recognizable face for the program, which uses the Nintendo Wii Fit.
The EA Active 30 Day Challenge kicks off with a retreat in my neck of the woods, Santa Barbara, on April 14. The challengers will spend a weekend there before heading home to continue their fitness program at home. They'll report their progress via Twitter updates, video diaries and blog updates.
What's Driving This Trend
- Gamer Fitness Challenges
- With the increasing use of gaming technology in fitness programs, businesses can create challenges and retreats to promote not only fitness, but also a chance for gamers to come together and socialize.
- Celebrity Endorsements in Fitness
- By involving celebrities in fitness challenges or workout programs, companies can leverage their influence to promote their brand and increase its popularity among their fanbase.
- Social Media for Fitness Tracking
- Social media can be used to track progress, foster community engagement and create personalized workout goals for fitness challenges like EA Active's '30 Day Challenge'.
Who This Affects Most
- Gaming Industry
- The gaming industry can benefit from the fitness trend by creating games that encourage physical activity and promoting their products through fitness challenges and retreats.
- Fitness Industry
- By incorporating gaming technology into their fitness programs or partnering with gaming companies to create challenges, the fitness industry can attract younger and tech-savvy demographics.
- Entertainment Industry
- The entertainment industry can tap into the fitness trend by partnering with fitness programs or incorporating fitness challenges into their reality shows or other content to enhance audience engagement and interactivity.
