I can't stress enough how much I want one of these E For Effort Loose Leaf shirts. Bringing back found grade school memories, it also seems to be reverting me back into a child's mentality. All I can think as I gaze upon this amazing apparel is "I want, I want, I want."
Designed for Artware Editions, The E For Effort Loose Leaf shirts and tote is a collaboration between Brooklyn artists Beka Goedde and Rachel Ostrow. Available at the gallery, the hand-screened printed shirts are priced between $50 and $65, whereas the tote goes for just $20.
What's Driving This Trend
- Nostalgia Clothing
- Opportunity for companies to create clothing that taps into nostalgic memories of childhood.
- Hand-screened Printing
- Innovation opportunity to develop more eco-friendly and cost-effective methods for clothes printing.
- Art Collaboration Clothing
- Opportunity for fashion designers to collaborate with artists to create unique and interesting apparel pieces.
Who This Affects Most
- Fashion
- Fashion brands can create vintage-inspired collections to meet the consumer desire for nostalgia clothing.
- Printing
- Printing companies can invest in more sustainable and cost-effective methods of screen printing for fabric.
- Art
- Art galleries can collaborate with fashion designers to create wearable pieces of art while promoting both industries.
