The Dymatize Performance Protein Shake has been given an update thanks to a collaboration with Baskin-Robbins that will transform the product into a summer-suited nutrition solution for existing fans and newcomers alike.
The shake comes in the new Baskin-Robbins Very Berry Strawberry flavor to take direct inspiration from the ice cream brand's flavor of the same name. The product features the vanilla and strawberry flavor-forward notes of the ice cream, but sees it transformed into a macro-minded powerhouse that will work well for those looking to maximize their protein intake. The shake thus features 30-grams of protein per serving from hydrolyzed whey and isolate to accommodate quick digestion.
The Dymatize Performance Protein Shake in Baskin-Robbins Very Berry Strawberry also focuses on satisfying dessert cravings in a low-sugar and low-carb way.
Why This Trend Is Growing
- Dessert-inspired Protein
- Indulgent flavor cues from ice cream and bakery favorites are reshaping performance nutrition into products that satisfy cravings while preserving macro-focused benefits.
- Branded Flavor Collaborations
- Cross-category partnerships between nutrition companies and recognizable treat brands create familiarity that can reduce barriers for mainstream consumers entering functional wellness.
- Low-sugar Indulgence
- Better-for-you formulations with reduced sugar and carbs are expanding opportunities for products that feel indulgent without conflicting with fitness or weight-management goals.
Industries Being Reshaped
- Sports Nutrition
- Flavor-led innovation is broadening the category beyond core athletes by positioning high-protein products as everyday lifestyle beverages.
- Frozen Desserts
- Legacy dessert brands can extend their equity into functional formats where nostalgic taste profiles meet modern health preferences.
- Ready-to-drink Beverages
- Convenient protein shakes with recognizable flavors are strengthening the role of RTD formats in bridging wellness, snacking, and refreshment occasions.
