The Duohtavuohta Lookbook 12/13 showcases some great winter fashion. It focuses on Eskimo-like parkas, gloves, boots and more that will effectively and stylishly ward away even the most persistent chills. Stunningly shot in an arctic landscape, the snow-filled setting provides a better context for each warm piece of outerwear.
Conceived, art directed and captured by Ossi Gustafsson -- a Finland-based designer for Hiekka Graphics -- the Duohtavuohta Lookbook 12/13 is clean and crisp, just like a cold winter day. The shots were put together in a simple white booklet, which beautifully relays the quality of the outfits as much as it does for the photography and design. The images have been Photoshopped to give them a subtly surreal sense.
What's Driving This Trend
- Arctic Fashion
- Opportunities for innovative and sustainable materials to create fashionable and functional winter clothing suitable for extreme cold weather.
- Winter Lookbooks
- Disruptive innovation opportunities in creating immersive and visually captivating lookbooks that showcase fashion in unique and captivating environments.
- Photography and Design
- Innovative techniques and technologies in photography and design to create surreal and visually striking images for fashion campaigns.
Who This Affects Most
- Fashion and Apparel
- Disruptive innovation opportunities in creating innovative materials, designs, and manufacturing processes for warm and stylish winter outerwear.
- Marketing and Advertising
- Opportunities for disruptive innovation in creating immersive and visually stunning campaigns and lookbooks for the fashion industry.
- Photography and Design Services
- Innovative solutions for photography and design services that enhance the visual impact and storytelling of fashion campaigns and lookbooks.
