Convenience and value are two important characteristics that consumers are taking into account every time they make a food purchase, which is being addressed by the new Dunkin' Go2s menu. Positioned as a low-cost value menu, the promotion offers patrons two items at one low price point to put a focus on maximization. Customers can choose between two Egg & Cheese Wake-up Wrap sandwiches for $2, two bagels with cream cheese for $4 or two Bacon, Egg & Cheese Breakfast Sandwiches for $5.
The Dunkin' Go2s menu has been launched nationwide for a limited time and addresses the increasing need for value-prioritized fast food menus as consumers become more discerning of how far their money goes.
Image Credit: Dunkin’
Why This Trend Is Growing
- Convenience-value Combo Menus
- Opportunity for fast food establishments to offer combo menus that combine convenience and value for consumers.
- Maximization-focused Promotions
- Potential for businesses to create promotions that emphasize maximization by offering customers multiple items at a low price point.
- Value-prioritized Fast Food Menus
- Trend towards fast food menus that prioritize value, providing consumers with affordable options for meals.
Industries Being Reshaped
- Fast Food
- Disruptive innovation opportunity for fast food chains to revamp their menus and attract price-conscious consumers.
- Restaurant
- Opportunity for restaurants to offer value-focused breakfast menus and capitalize on the increasing demand for affordable meal options.
- Food Service
- Potential for food service providers to develop value-focused menus that cater to consumers' desire for convenience and affordability.
